LISA UDUMORUGBO

Singlehandedly grew the community from 0 to nearly 300 members across Africa within six months, achieving over 80% active participation through strategic outreach and engaging initiatives.

Directed and managed a dynamic network of social media managers, SEO writers, content creators, blog writers, and graphic designers across the continent.

Developed and executed dynamic monthly content calendars, fostering skill-sharing, participation, and meaningful networking among community members.

Authored branded copy for Lime's LinkedIn, webinar campaigns, and Twitter Space flyers, significantly driving event awareness and participation.

Recognized as Employee of the Month three consecutive times for outstanding leadership, performance, and innovation in community management.

Led the brand's transformation from See Asaba to See Delta, expanding coverage across Delta State and strengthening its identity as a statewide media platform.

Built and currently lead a 15+ person media team, curating hyperlocal content from key cities like Warri, Asaba, and Abraka.

Curated and managed engaging Instagram content that significantly grew followers and boosted community interactions, enhancing digital presence.

Strategically ran Meta ads to increase engagement, grow page reach, and boost content visibility.

Successfully secured Instagram verification, significantly enhancing brand credibility and trust among the audience.

Led grassroots engagement efforts in Atlanta-based Facebook groups, positioning QuickMechs as a trusted auto-repair solution for local car owners and mechanics.

Built visibility and trust by directly interacting with target users through comments, DMs, and posts, leveraging both personal and brand accounts.

Recruited early users and mechanics through authentic conversations, value-driven outreach, and offer-based incentives.

Collaborated with the internal team to shape engagement strategy and local positioning, offering insights on pain points and behavior patterns within the Atlanta car repair community.

Delivered crucial feedback from online communities to inform campaign tweaks and future product updates, directly influencing strategic decisions.